Last updated: [DATE]
Hillside Orthodontics ("we," "us," "our") respects your privacy. This policy explains what information we collect through our website, how we use it, and the choices you have. This policy covers our website only. It does not cover the protected health information we handle once you become a patient — that's governed by our Notice of Privacy Practices, which you'll receive through our practice.
Information we collect
When you fill out a contact or appointment-request form, sign up for our newsletter, or use our online scheduling tool, we collect the information you provide — typically your name, email address, phone number, and any details you choose to include in your message. Please don't include sensitive medical information in website forms; if you need to share health details, we'll collect those securely once you're a patient.We also collect certain information automatically when you visit, such as your IP address, browser type, the pages you view, and how you arrived at our site. This is standard website usage data used to understand and improve how the site works.
Cookies and tracking
We use cookies and similar technologies to keep the site working properly and to understand how visitors use it. We use Google Analytics to measure site traffic and performance, and a Meta (Facebook) pixel to measure and improve our advertising. These tools may set cookies and collect usage data on our behalf.You can control or disable cookies through your browser settings. You can opt out of Google Analytics with Google's browser add-on, and you can adjust ad-tracking preferences through your Facebook settings and tools like the Digital Advertising Alliance's opt-out page.
How we use your information
We use the information you give us to respond to your questions, schedule and confirm appointments, send newsletters you've signed up for, and improve our website and services. We use automatically collected data for analytics, security, and to make the site better.
How we share it
We don't sell your personal information. We share it only with service providers who help us run the site and our practice — for example, our scheduling software, email/newsletter provider, website host, and analytics and advertising tools — and only as needed for them to perform those services. We may also disclose information if required by law or to protect our rights or the safety of others.
Email and text
If you contact us or request an appointment, we may follow up by email, phone, or text. You can opt out of newsletters anytime using the unsubscribe link, and you can ask us to stop contacting you by reaching out using the information below.
Children's privacy
We treat orthodontic care for children as a routine and welcome part of our practice, and parents and guardians often fill out forms on a child's behalf. Our website is intended to be used by adults (parents, guardians, and adult patients). We don't knowingly collect personal information directly from children. If you believe a child has provided us information through the site, please contact us and we'll remove it.
Data security and retention
We use reasonable measures to protect the information collected through our site, though no method of transmission over the internet is completely secure. We keep information only as long as needed for the purposes described here or as required by law.
Your choices
You can ask us to access, correct, or delete the personal information you've submitted through the site by contacting us below. Depending on where you live, you may have additional rights under applicable privacy laws.
Changes
We may update this policy from time to time. We'll post the new version here and update the date above.
Contact us
Questions about this policy or your information? Reach us at hello@hillsideortho.com or (479) 222-1118.